How to Add a Facebook Free Gift in WordPress to Increase Engagement

Do you want to boost engagement on your website while increasing your Facebook fans?

If your response is yes, then you require to run a Facebook contest. A free gift can assist direct users’ attention to your Facebook page and help you get more likes/ fans on Facebook.

In this guide, we’ll reveal you how to correctly add a Facebook giveaway in WordPress to enhance engagement and get more likes/ views.

Creating a Facebook giveaway on your WordPress website

Why Run a Facebook Free Gift in WordPress?

Facebook’s policies do not enable you to giveaway prizes for getting likes.

Nevertheless, these policies do not restrict you from sending out visitors to your Facebook page or group from your site.

Running a free gift on your WordPress site enables you to point users to your Facebook page, which ultimately results in more fans and engagement on your Facebook page.

Giveaways likewise allow you to add other engagement metrics simultaneously such as asking users to join your email newsletter, seeing your Instagram profile, enjoying your YouTube video, and more.

Free gifts and contests can go viral due to the social sharing actions, which increase your reach and assist you discover new users.

That being said, let’s take a look at how to quickly run a Facebook free gift in WordPress to get more likes and engagements.

Running a Facebook Giveaway in WordPress

For this tutorial, we’ll be using RafflePress It is the very best WordPress giveaway plugin on the market.

RafflePress makes it easy to create your free gift utilizing a drag and drop builder. You can include reward image, choose dates, choose winners arbitrarily, and utilize design templates to quickly introduce brand-new free gift campaigns.

It comes with social actions to direct your users to your social networks channels consisting of Facebook. You can make an action necessary to join a giveaway. It also includes social logins and integrates with all popular email marketing platforms

RafflePress was co-founded by WPBeginner’s founder, Syed Balkhi, to assist us increase engagement on our own site, and it works really well.

With that said, let’s begin your first Facebook giveaway project.

Step 1. Creating Your First Facebook Free Gift Project

The first thing you require to do is install and trigger the RafflePress plugin. For more information, see our action by action guide on how to set up a WordPress plugin

You can also utilize the RafflePress lite plugin free of charge, however for the sake of this tutorial, we will be revealing the Pro version.

Upon activation, the plugin will add a brand-new menu product labeled RafflePress to your WordPress admin sidebar.

Clicking it will take you to the plugin’s settings, and you’ll be asked to enter your license secret. You can discover this info under your account on the RafflePress website.

RafflePress license key

After that, you require to visit RafflePress” Add New to launch the giveaway contractor.

First, you require to supply a title for your giveaway and then pick a template. RafflePress features numerous pre-made design templates for specific campaigns consisting of one for growing your Facebook page.

Giveaway template

This will launch the giveaway builder with select actions users need to perform to join the contest. You can still include/ eliminate actions to your free gift (more on this later).

Facebook template

By default, the template will add login with the Facebook button, visit us on Facebook, and View a Facebook post or video actions.

Let’s start customizing this free gift by adding our Prize information. Simply click on the edit icon next to the Prize title from the left column.

Initially, you need to offer a title for the reward. After that, you can provide a short description and include an image of the reward.

Note: Need aid finding reward concepts? Here are 105 tested contest prize concepts for viral free gifts

Simply below the title, you’ll be able to pick the start and end dates for the free gift.

Campaign start and end date

Action 2. Including More Actions to Your Facebook Giveaway

Now that you have actually done the basic set up for the free gift, let’s add some more ways for users to sign up with the free gift.

You need to switch to the ‘Actions’ tab in the giveaway home builder and begin adding actions to your free gift.

Adding actions to your Facebook giveaway

For example, you can ask users to join your email list, view your Instagram, Pinterest, or Twitter profile, send a Tweet, check out a page or a < a href =" https://www.wpbeginner.com/wp-tutorials/woocommerce-tutorial-ultimate-guide/" title =" WooCommerce Made Simple: A Step-by-Step Tutorial[+ Resources] "> WooCommerce item on your store, and so on.

Merely click on an action and include it to your free gift. The builder will then reveal you particular settings for that particular action.

Action settings

From here you require to provide a title for the action which users will see on the action button in your giveaway.

After that, you need to appoint a value to the action. The value is the variety of entries users will make for performing an action. For instance, if you are attempting to get more likes on Facebook, then you would wish to provide more weight to your Facebook actions.

Listed Below that, you have an option to make an action compulsory. Users will not have the ability to get involved in your Facebook contest if they don’t perform the mandatory action.

Lastly, you’ll have action-specific settings such as supplying your Facebook page URL, Facebook group link, or connecting to your e-mail service.

Action 3: Style your Facebook Giveaway to Stand Apart

RafflePress gives you easy to utilize style tools to tailor the appearance of your giveaway projects.

Just change to the Style tab, and you will see alternatives to pick a layout, button color, and fonts for your free gift.

Design your Facebook giveaway campaign

If you plan to use the giveaway as a standalone landing page vs embedding it in an article, page, or a sidebar widget, then you can likewise select the page background color.

RafflePress allows you to include your free gift to any WordPress post or page. You can also create a customized landing page for your Facebook giveaway contest by utilizing your favorite WordPress page contractor and just add your giveaway widget there (more on this later).

Step 4. Great Tuning Your Giveaway Settings

Now that your free gift looks terrific, let’s examine its settings for the last time. Switch to the ‘Settings’ tab under the home builder to see numerous options.

They are all really self-explanatory, however we’ll go through them one by one.

General settings

First, you require to click on the ‘General’ tab and examine the alternatives.

If you desired to develop a standalone Facebook free gift contest page, then you can do that here. Supply a name for your campaign page under the Page Permalink choice without any areas.

You can likewise reveal and conceal the number of entries, contest winners, and the powered by link.

Next, switch to the ‘Giveaway Rules’ tab. This is where you’ll note the guidelines for joining the free gift. You can start by clicking the ‘Produce Rules’ button to instantly produce rules using a sample design template.

Generate contest rules

If you want participants to validate their e-mail address, then switch to the email confirmation tab. From here, switch on the email confirmation function and set up the confirmation e-mail choices.

Enable email verification

RafflePress allows you to track users who have effectively completed giveaway actions. You can do so by including tracking scripts under the ‘Success tracking’ tab. For example, you can include your Google Analytics script here or a Facebook retargeting pixel code here.

Success tracking

If you wish to redirect users to a specific page, then switch to the Success reroute tab and go into the URL of the page where you wish to send out users.

Success redirect

Last but not least, you can turn the social login feature On/Off from the social logins tab. Turning it off will disable the login with Facebook button on your free gift campaign.

Your free gift is now prepared to be launched. Do not forget to click on the ‘Conserve’ button on top right corner to save all your settings.

Step 5. Include Your Facebook Free Gift to a WordPress Post or Page

RafflePress makes it very simple to display your free gift anywhere on your WordPress site.

You can merely modify a post or page or produce a new one and after that include the RafflePress block to the block editor

Add RafflePress block

After that, you require to choose the free gift you produced earlier. RafflePress block will now pack a preview of your free gift right inside the editor.

Giveaway preview

You can likewise include your giveaway to a sidebar or any other location using the shortcode

Simply edit your free gift and switch to the ‘Publish’ tab in the home builder user interface. From here, click the shortcode alternative and RafflePress will reveal the shortcode you can utilize.

Copy the shortcode

Copy the shortcode and modify the post or page where you wish to show the giveaway. Simply paste the shortcode inside the post editor and you are done.

You can likewise add the shortcode to a sidebar widget. Go to Appearance” Widgets page and after that include the ‘Text’ widget to your sidebar.

Adding the shortcode to a sidebar widget

You can now paste your shortcode inside the widget settings and click the save button to save it. After that, you can preview your website to see it in action.

Giveaway widget in sidebar

Action 6. Promoting Your Facebook Free Gift

You’ll require to begin promoting your free gift to develop anticipation prior to the contest starts. We recommend preparing ahead to provide yourself enough time to advertise the campaign.

Here are a couple of things you can do to develop anticipation for an effective giveaway campaign.

  • Send an e-mail to the customers of your email newsletter.
  • Reveal the occasion on social channels: Facebook, Twitter, Instagram, and more.
  • Run a paid marketing campaign (not required but it does help).
  • Connect to influencers, bloggers, forums, and communities to get the word out.

By putting in all the tough work before the occasion increases the possibilities of your campaign to get viral. It will also increase the roi in terms of Facebook likes, fans, and new subscribers you’ll get for your site.

Step 7. Revealing The Free Gift Winners

The very best part about RafflePress is that it automates the entire process. Your giveaway will instantly end once it reaches completion time and date you have actually set.

After that, you can instantly pick the fortunate winners through a random draw.

Simply go to RafflePress” Giveaways page and click on the ‘Requirement Winners’ link next to your free gift.

Need winners

Next, you’ll see a list of users who took part in the contest. You require to click on the Select winner button at the top and select the number of users who can win and whether you wish to permit unverified e-mails to win.

Choose a random winner for your Facebook giveaway

Click the ‘Choose winner now’ button to continue.

RafflePress will now arbitrarily select a winner for your free gift.

Email giveaway winner

You can now click on the Email Winner link to send out the winner an e-mail about how they can declare their prize.

We hope this short article helped you find out how to quickly include a Facebook free gift in WordPress to enhance engagement. You may also wish to see these actionable tips that you can utilize to get more traffic to your WordPress website

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