Words Are Powerful:

The Future of Your Business Depends on Them

wordsarepowerful

  • 44% of email recipients make a minimum of one purchase based on a promotion email every year
  • Email subject lines with fewer than 10 characters have an average open rate of 58%
  • B2B companies experienced higher open rates of promotional emails when their subject line contains the words “money”, “profit” or “revenue”
  • Personalised subject lines are 22.2% more likely to be opened

Here’s a resource from Chris McCarron over at GoGoChimp, do that you can get maximum benefit:

Words Are Powerful: The Future of Your Business Depends on Them

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