How to Utilize FOMO on Your WordPress Website to Increase Conversions

You might have become aware of FOMO and social proof alerts when reading about latest marketing patterns.

FOMO, brief for fear of losing out, is generally a marketing technique utilized to develop anticipation and enjoyment for an item.

It uses a basic psychology concept to help consumers make a purchasing decision, much faster.

In this short article, we will show you how to effectively utilize FOMO on your WordPress website to increase conversions and sales.

Adding FOMO in WordPress to increase conversions

What is FOMO and How it assists with Conversions?

FOMO or ‘fear of losing out’ is a psychological term utilized to describe anxiety about missing out on something interesting and trendy.

As a website owner, you can benefit from this human habits in your marketing technique and improve your conversions.

The principle of FOMO is not new, it’s really been utilized by marketers even before the arrival of internet. However with online marketing, FOMO has actually become far simpler to carry out and a lot more reliable.

For instance, if you run an online shop, then you can produce anticipation about an approaching sale, limited time deals, and by including social proof to your landing pages

You can likewise use it to develop your e-mail list, run affiliate marketing projects, increase downloads for your apps, and more.

With that said, let’s take a look at how to easily add FOMO to your WordPress site. We will reveal you two strategies that we have actually successfully utilized on our own websites with extraordinary results.

1. Adding FOMO with Social Evidence by Utilizing TrustPulse

Individuals feel more comfy with their purchasing decision when they know others have actually likewise bought the very same services or product and had an excellent experience with it.

This is why clever organisation owners use social evidence in their marketing.

The best way to add social proof on your website is by utilizing TrustPulse It is one of the best WordPress popup plugins and social evidence app on the marketplace.

TrustPulse permits you to show real-time user activity notifications on your website such as items purchased, forms sent, etc.

Example of Social Proof Notification

To get going, initially, you’ll need to install and activate the TrustPulse plugin on your website. For more information, see our action by step guide on how to install a WordPress plugin

The plugin helps you link your WordPress site to the TrustPulse app.

Upon activation, click the TrustPulse menu from the WordPress admin sidebar and click ‘Get started totally free’ button to continue.

Connect TrustPulse

This will take you to the TrustPulse site where you can register for a complimentary account. The free strategy is excellent for approximately 500 sessions per month.

As soon as you register, you are all set to create your very first campaign. Simply click the ‘Develop brand-new project’ to start your first FOMO campaign.

Create your first FOMO campaign

Next, you require to supply a title for your campaign, select your website, and after that pick a campaign type. After that, click on the next step button to continue.

You can now pick language and look choices for your campaign. You can change the position, badge image, design, and more.

Appearance and design

Once done, click on the next step to continue.

Next, you require to pick how you want to capture the activity. We recommend using AutoMagic, which enables you to choose form activity that matches various conditions. For instance, you can pick your checkout page to instantly record eCommerce activity.

Capture activity

You can likewise utilize Zapier to record activities from 1000+ integrations.

Once done, click the next action button to continue.

Next, you require to setup the screen rules. You can display the badge on all pages or specific pages on your website. You can likewise select the hold-up between alerts, run them as a loop, and enable mobile notifications.

Set up display rules

After that, click on the next step button to conserve and release your TrustPulse project.

Launch TrustPulse campaign

You can now visit your site to see your FOMO campaign in action.

TrustPulse preview

Approach 2: Adding FOMO Countdown Timers with OptinMonster

We have all seen online marketers utilizing ‘Seriousness’ to get consumer’s attention. Whether it is your local grocery shop or a huge name brand name site, it is among the oldest marketing methods, which works just as effectively online.

Basically, you reveal users an offer with a sense of seriousness, which activates the worry of losing out on an important offer and assists users purchase choice.

Seriousness hacks can be utilized with limited time offer, seasonal sale projects, one-time discount rates, etc. For more information, see this short article on utilizing urgency to hack conversion rates with tested techniques.

The finest method to add urgency timers in WordPress or WooCommerce is by using OptinMonster It is the most popular conversion optimization software that assists organisations turn abandoning site visitors into customers and clients.

First, you will require to sign up for an OptinMonster account. It is a paid tool, and you will need a minimum of the ‘Plus’ strategy to use their Drifting bar campaigns.

Next, switch to your WordPress site to set up and trigger the OptinMonster plugin. For more information, see our step by step guide on how to install a WordPress plugin

This plugin is a connector in between your WordPress website and the OptinMonster application.

Upon activation, click on the OptinMonster menu in your admin sidebar and enter your API key. You can find this details under your account on OptinMonster site.

OptinMonster API key

After entering your API Secret, you will need to click on the ‘Create New Campaign’ button to continue.

Create new campaign

Initially, you need to select an optin type and then choose a style. We will be utilizing a ‘Drifting bar’ campaign with the ‘Countdown’ style.

Campaign type

Next, you will be asked to select a name for your style and the website where you will run it. Filling this details will release the OptinMonster Home builder interface.

Configure your optin

It is a drag and drop tool where you can simply point and click to design your campaign. You’ll see a live sneak peek of your project in the best panel and a bunch of modification alternatives in the left panel.

Proceed and click the countdown timer itself to set the countdown style and end date. There are two kinds of countdown timers you can use: ‘Static’ and ‘Dynamic’.

The fixed timer remains the exact same for all your users, while the Dynamic “evergreen” timer changes based upon user behavior on your website.

Edit countdown timer

For this tutorial, we will be utilizing the static timer. Given that we are using drifting bar with countdown theme, we can move the floating bar to the bottom or the top.

You can likewise simply point and click to edit the text in your drifting bar. You can add a discount coupon code, add links to unique deals, and design it any method you desire.

Once you are pleased, don’t forget to click on the Save and then Publish button at the top. This will show you the status page where you require to toggle the switch beside make the campaign live.

Publish campaign

Now, go back to your WordPress website and click the ‘Projects’ tab on the OptinMonster page. You will see your just recently developed project listed there (Click refresh projects button if you don’t see it).

Launch countdown timer campaign on your site

By default, your project will be disabled, and you simply need to click on the ‘Go Live’ link to enable it.

You can now visit your site to see your countdown timer FOMO project in action.

Fomo countdown in action

Tracking Your Conversions in WordPress

FOMO techniques work actually well for conversions, but how do you keep track of their efficiency? Without tracking you would not know the number of sales or leads were created since of these campaigns.

All skilled online marketers utilize Google Analytics It not only assists you see where your users are originating from, however it also allows you to track user engagement on your website

The simplest method to use Google Analytics in WordPress is through MonsterInsights It is the best Google Analytics plugin for WordPress and has an eCommerce addon for WooCommerce and EDD, which helps you track your eCommerce performance without leaving WordPress.

MonsterInsights eCommerce tracking

We hope this short article helped you find out how to add FOMO to your WordPress website and boost conversions. You may likewise desire to see our list of essential WordPress plugins for company sites.

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