How One Little Tech Company Is Shaping the Driverless Automobile Market

The self-governing vehicle market is expected to be worth $173 billion by2023 By 2030, Goldman Sachs states it will amount to $285 billion.

And the player that will mostly identify which business get a lion’s share of this huge market?

Argo– a Pittsburgh-based artificial intelligence (AI) company I bet you’ve never heard of.

Argo is designing and building an automotive self-driving system. It’s caught the eye of Volkswagen and Ford, both of whom are now utilizing Argo’s driverless technology. Ford obtained a bulk stake in the company for $1 billion last year. And Volkswagen invested $2.6 billion in Argo recently.

That puts Argo’s assessment at more than $7 billion.

Waymo is currently leading the race for driverless cars and trucks. It’s starting to pilot ride-hailing services in two cities this year. And GM is a close second. However because of Argo, Ford and Volkswagen are not far behind the 2 front-runners.

Ford is testing its third-generation Combination sedan with Argo’s technology and plans to have self-driving vehicles with Level 4 capability by 2021.

( A Level 4 car can drive on pre-mapped paths and manage anything on its planned course without the intervention of a chauffeur. A Level 5 cars and truck is so independent that there’s no wheel.)

It’s still early, though. If this were a baseball video game, I ‘d state we remained in the middle innings. A lot can change in the next 3 to five years, when Level 4 and 5 vehicles must see accelerated adoption.

First-Mover Advantage

There’s no assurance that the very first company to scale the industrial usage of driverless cars will be amongst the supreme winners. However arriving first does matter. First-to-market benefits are genuine. Consider the important competitive benefits Uber had in regards to brand and user adoption.

And the shifting web of collaborations and alliances among automobile business and driverless tech business will greatly affect which business present their driverless vehicles initially. That’s why Argo will continue to play an essential function in determining who will come out on top.

Argo co-founder and CEO Bryan Salesky says that he ‘d welcome extra tactical or financial financiers to help share the costs of bringing self-driving automobiles to market. “Our platform is scalable to almost any type of vehicle,” he states.

Salesky was there at the very start of self-driving cars. He was the senior software application engineer on the winning team in the 2007 self-governing car difficulty funded by the Defense Advanced Research Study Projects Firm (DARPA). So it’s fitting that his business is at the forefront of the emerging market today.

Excellent investing,

Andy Gordon

Co-Founder, Early Investing

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